Photos: CD 1,2,3 - Zsolt Dreher; Untitled - Gian paolo Dessolis; Model - Aldon Scott
Mc Leod; Me Dressing - Heather Sorenson
Australian Fashion Industry Overview
Australian Fashion industry is concentrated in Australia's urban centers along the
eastern seaboard and the south eastern part of the country. Almost 70% of Australians
live within ten urban centers making it one of the most urbanized nations in the
world. The bulk of the population, therefore, has full exposure to the Australian
Fashion businesses. Sydney, Australia is beginning to become an international fashion
circuit as many of its designers have a global presence.
Although Australian Fashion has a western influence, the population actually is quite
heterogeneous due to its 5 million settlers from over 200 countries. Sizing becomes
difficult due to different ethnic groups having different body structures. This
is just one of several challenges facing the Australian Fashion businesses when they
have to make product mix decisions.
Australian Fashion Designers
In the past, Australian Fashion has always been six months behind what's hot in London.
Whatever is hot in London will eventually make its way to Australia. Today, the
Australian Fashion industry is full of talented designers such as Collette Dinnigan,
Wayne Cooper, and Sass and Bide.
Collette Dinnigan's designs are full of lacy evening
gowns. Sass and Bide have celebrities wearing their Denims. Wayne Cooper is a British
born, highly successful designer in Australia. He has a number of boutiques carrying
his brand in Australia.
Australian Fashion Opportunities
The aging population has been neglected as a target by the Australian Fashion industry.
Similar to other fashion industries around the world, most fashion designers only
want to design for the young and the hip. This leaves a great import opportunity
for those importers who want to address an unmet need of the wealthy and fashion
conscious Australian baby boomer.
Another opportunity for Australian Fashion designers is to sell their clothing online
or etailers. Australian fashion designers such as Scanlan & Theodore have increased
their market through the Internet.
Australian Fashion Industry Sectors
The Australian Fashion Industry can be segmented into 4 sectors:
The textile sector in Australian Fashion spins, weaves, knits, dyes, and
finishes fabrics and hosiery. It produces fabrics for clothing and niche markets
such as the aerospace industry. The value of the textile sector is estimated to
be over $3 billion.
The Footwear sector includes those manufacturers of mass produced shoes to
those which custom make shoes.
This category includes high volume items such as sun hats and hand crafted
high fashion hats.
Due to cheap labor many Australian Fashion Designers have moved their
manufacturing operations overseas. Those interested in manufacturing Australian
Fashions will have to learn the trade of importing.
Fashion Australia Job Opportunities
There are many ways for someone to earn a living from the Australian Fashion industry.
Given Australian's location, there are job opportunities in designing
beach, surf and sportswear.
Pattern Making and Production Areas
Even though large productions have moved to China,
many small Australian Fashion companies still produce clothing in Australia. These
small companies will require the production skills of pattern makers.
Retail, Marketing, PR
These areas are growing in Fashion Australia with demand for
retail assistants, buyers and store managers.
Australian Fashion Publishing
This is a very broad category covering from fashion
photographers, fashion and art directors, designers, editorial staff, and writers/journalists.
Australian Fashion is a lucrative industry employing thousands of Australians. While
some fantasizes the glamorous side of the Australian Fashion industry such as beautiful
models and millionaire designers, many are making a healthy living from manufacturing
to importing textiles. There are definitely unmet needs for the importer to take