Cheap Cosmetics or Discount Cosmetics from China are exported to countries around
the world in excess of $0.5 Billion per year. The cosmetics market from discount
cosmetics to high end cosmetics in China began to take hold in the 1980's and received
rapid growth (+35% per year) in the 1990's. China's own growing affluence has driven
the demand for cheap cosmetics within its own borders. This opportunity has attracted
global headquarters to establish their presence in China. L'Oreal and Estee Lauder
opened their skin and hair research facilities in Shanghai in 2005. Shiseido has
its facilities in Beijing. Estee Lauder even moved its Asia Pacific headquarters
from Singapore to Shanghai in 2003. This trend indicates a positive future in China
for Cheap Cosmetics or Make Up.
Smart consumers around the world are looking for a supply of Discount Cosmetics or
Cheap Cosmetics as all the major branded cosmetic companies try to convince consumers
that buying quality is not cheap. It is estimated that only seven cents out of every
dollar spent by the consumer on cosmetics go towards the ingredients. The majority
of the expenses for a product are for marketing and advertising glitz. The Discount
Cosmetics or Cheap Cosmetics market is for those women who do not want to fall into
the advertising hype of buying fantasy.
Manufacturing Cheap Cosmetics in China
China has a long history of using cosmetics but modern cosmetics manufacturing begin
in 1830 in Jiangsu province to serve the needs of the royal family in Bejing during
that era. Today, there are more than 3,000 factories and 600 organizations employing
up to 6 million people within China's cosmetics market. Skin care is the largest
segment of the cosmetics industry within China. The manufacturing sites not only
have to supply the Chinese domestic cosmetics market, but they also have to produce
low cost products for exports.
China’s Brand of Cosmetics
Yue-Sai is China's most famous cosmetic brand. Frustrated by not being able to find
cosmetics that suited Chinese skin tones, American Chinese, Yue-Sai Kan founded her
own company in 1992. Yue-Sai Kan has a brand awareness of 95% amongst the Chinese
population. Yue-Sai's popularity has led to L'Oreal signing an agreement to purchase
the brand in 2004.
Importing Cosmetics or Make Up from China
Importers who want to import cheap or discount cosmetics from China should be aware
that many countries have rules and regulations on the import of cosmetics. Within
the United States, there is the Federal Food, Drug and Cosmetics Act which governs
the manufacture, sale and import of cosmetics. In spite of these rules, imported
cosmetics from China and the rest of the world are flooding the U.S. market. Most
of them remain uninspected due to resource limitations.
In India, the import of cosmetics is controlled by the Drugs and Cosmetics Act which
governs the quality and the safety of such products.
China's Own Regulations on Cosmetics
China has its own regulations and control of the cosmetics industry. Cosmetics are
defined as common cosmetics (skin care, make-up, hair care and perfumes) and special
function cosmetics (anti-perspirants, hair dyes, sun screens). A pre-market approval
from the government is a necessary step followed by authorization and registration
for sale. Ingredients, labeling and safety are audited by the government.
The import of cosmetics whether it is cheap or branded is more complex than most
other products due to government regulations.
However, for those entrepreneurs who want to learn the trade, it is possible to import
make up or cosmetics and make a profit from it.
Be patient and learn all the rules and regulations from your home country and from
China to ensure your success.