How to Sell Products is a question that needs to be answered early in the planning
phase for your import from China business. All import businesses are required to
sell products for a profit in order to survive. How you actually go about selling
the product differs depending your objectives. Ever since President Nixon of the
United States formalized the trade relationship with China in 1972, American Importers
have begun to explore creative ways to sell imported goods from China. Many of these
selling methods have been used by importers all over the world while some methods
such as the use of the Internet are more popular in the U.S.
How to Sell Products
12 Ways to Sell Imported Products
Sell Wholesale to Retailers Selling your imported product to retailers can be a viable
option if the product is in high demand or has high margin. Otherwise, the need
to generate sales leads, to travel and to make sales presentations to retailers make
selling a single product inefficient. This method is sometimes better suited to
selling an entire product line.
Sell to Distributors You could sell your product in bulk to distributors who already
have an established customer base. They usually have a specific geographic or industry
coverage. This approach can get your product distributed quickly. The down side
is that you'll need to provide more margin than selling the product direct to retailers
Sell to Manufacturers This is applicable if you have an imported product that can
be used as raw materials by manufacturers of other products. Many small manufacturers
do not have the time or money to travel abroad to look for quality imported parts
for their manufactured goods. This selling channel can be a great opportunity.
Sell Direct to Consumers Using Direct Mail You will need to find a product that meets
the demand for a clearly defined market. You will then be required to create direct
mail pieces which target the potential buyers. The advantage is that you don't need
to have a physical store location to accomplish this selling method.
5. Sell to Wholesalers Using Direct Mail If you can successfully sell direct to wholesalers
without having to go through a distributor, you may end up keeping more of your profits.
Some products are more likely to be sold through direct mail than others. Simple
products with benefits that can be easily demonstrated using pictures and words fit
this type of selling. Similar to selling to consumers using direct mail, you will
need to develop a rich database of potential wholesale customers.
6. Sell Using Catalogs In this method, you can find an existing catalog and try to
get listed or you can create your own catalog. Creating your own catalog makes senses
only if you have a product line or multiple products to sell. The key to catalog
sales is to obtain a rich database of potential buyers for your imported products.
The customer list could be created based on income, geography, sex, age, and or
7. Sell Imported Goods on eBay Millions of small businesses have started on the ebay.
As an importer, there are a number of interesting options available to you. If
you have already found your import source of goods, then list your unique or interesting
product on ebay. Ebay has upwards of 66 million visitors who could potentially be
exposed to your product.
Ebay could also be your potential supply of imported products. You can check ebay's
30+ international country sites. You could end up finding the product that you want
to sell in your home country. You'll need to establish a relationship and buy the
products as a wholesaler.
8. Sell Imported Goods in your own Stores If you have an existing store location,
adding an imported product to gain extra sales and profit is a natural progression.
Stick with products that you are familiar with and are consistent with other products
that you are already selling in the store. If you do not already have a store, you
can open one to sell your imported goods. However, beware that you are going to take
on two major tasks at the same time: opening a store and importing products from
China. While this is possible, the time and effort may be over whelming for some
9. Use the Internet as a Store Front Ever since the invention of the Internet, millions
of business owners have used a web page as their store front. The cost of having
an Internet store is negligible compared to the option of having an actual physical
store front location. Even if you already have a physical store, you can also add
an Internet store to generate additional revenue. The challenge to any web initiative
is to generate traffic for your web site. Many Internet store owners have seen their
retail site lost in the Internet space because they simply put their store up but
they have never done anything to generate Internet traffic.
10. Sell on Home Shopping Television Network Shows These types of television shows
are always looking for unique and interesting products to increase their viewership.
You typically need to offer a special price for the show and be ready with a steady
supply. If you run out of product during the show, you have wasted your time and
the television network’s time. The challenge to getting on a Shopping Show is that
the television studio and producers are consistently bombarded with individuals like
yourself who wants to get on the show. So you'll need to be persistent.
11. Sell Through the "Tupperware Party" Concept Many import entrepreneurs have started
by inviting family and friends and friends of friends to a party to unveil their
products. This type of selling is non-threatening because you are selling to people
who you already know. It's a selling concept that has been proven by companies such
as Mary Kay, Tupperware and others. The key to success is to constantly have a list
of individuals to invite to your show and tell parties.
12.Sell Through Flea Markets Depending on the type of your imported product, this
may be a good fit. As a start, you can sell the product yourself at your local flea
market. As you grow, you can establish relationships with other merchants around
the country to sell your imported product or products at flea markets for a profit.
After you have successfully found a source for your import product, deciding how
to sell your product is critical. Take the time to analyze this step to ensure that
your import from China business is successful.
Steve K., Import to Greece
“I am looking for a distributor in China to help me import goods to Greece. Thanks
for all the information in pointing me in the right direction.“